22/01/2025
Director (Marketing) engages with SMC members of the Kerala State Office in Kochi
Mr. V. Satish Kumar, Director (Marketing), engaged with senior officials and HoDs of the Kerala State Office (KeSO) in Kochi on January 19, 2025. During the interaction, Mr. Satish Kumar emphasized the importance of innovation and strategic planning to address the complexities of the energy market. He urged the team to adopt a focused approach to enhancing IndianOil’s performance in key sectors by strengthening customer engagement and converting potential clients. He also called for capitalizing on growth opportunities to boost High-Speed Diesel (HSD) volumes. In his review of infrastructure and operational efficiencies, Mr. Satish Kumar stressed the significance of robust maintenance practices. The discussions included health checks and repairs of canopies, addressing findings from electrical audits, and resolving recurring engineering challenges to improve the functionality and aesthetics of Retail Outlets (ROs). He emphasized strict adherence to timelines for engineering works at A and B site ROs, highlighting the need to minimize delays that impact operational performance and profitability. Retail growth was a key theme, with Mr. Satish Kumar encouraging swift commissioning of ROs to counter competition from other oil marketing companies. He advocated proactive measures to address delays in site development through collaboration between engineering teams and LOI holders. He also highlighted the importance of improving profitability at C, D, and E category outlets and enhancing customer segmentation by analyzing lubricant sales across grades and market classes. Non-Fuel Revenue (NFR) was another area of focus, with Mr. Satish Kumar urging expedited installation of Fame-II chargers and maximization of NFR agreements. These initiatives aim to reinforce IndianOil’s position as a comprehensive energy provider while addressing the state’s increasing demand for sustainable and innovative energy solutions. Earlier, Ms. Geetika Verma, CGM & SH of KeSO, extended a warm welcome to the Director (Marketing).
